Tel Ad Office — planted patio and open workspace

YET Architecture

Tel Ad

Office — Kfar Saba, 2025

Tel Ad Offices Design

Data

Completion2025
Design2024
LocationKfar Saba | Israel
Project typeOffice Design
Area845 m²

Credits

Design in collaboration withBDM Architects
General ContractorFixman
Lighting ConsultantDori Kimhi
Landscape DesignGanan Al Hagag
FurnitureWaxman
AluminiumInnovate Ltd
Project ManagerDaniel Stav, Shai Alaluf
ClientTel Ad Ltd
PhotographerOded Smadar
VideoRuslan Yudovski

About the Project

The Tel Ad office project rethinks the contemporary workspace by inserting autonomous architectural volumes into an existing structure with limited access to natural light.

At the center of the project, an artificially lit patio with lush natural vegetation becomes the spatial and atmospheric core around which circulation and workspaces are organized.

The project integrates custom-designed elements including a parametric concrete facade, bespoke concrete tiles, and 3D-printed lighting fixtures developed specifically for the space. Through the integration of nature, material experimentation, and advanced fabrication, Tel Ad creates a layered workplace focused on atmosphere, well-being, and spatial experience.

Tel Ad Office — office cube exterior
Tel Ad Office — workspace interior
Tel Ad Office — circulation corridor

Systemic Composition

The Tel Ad project reimagines the office typology by embedding architectural volumes within volumes.

Situated in a renovated structure with limited natural light, the design introduces a central artificial patio, redefines circulation, and uses material contrast to articulate space and function.

Tel Ad Office — fluid movement between zonesTel Ad Office — stainless steel accent detailTel Ad Office — interior overview

Planted Void

At the core of the plan is a planted void — an artificial patio that becomes both a spatial and atmospheric anchor.

Since the building's depth prevents consistent access to daylight, the patio is illuminated with full-spectrum agronomical lighting, ensuring the growth of lush vegetation throughout the year.

Tel Ad Office — wall and terrazzo floor
Tel Ad Office — terrazzo floor and wood
Tel Ad Office — corridor along planted patio
Tel Ad Office — material detail
Tel Ad Office — full space view

Volumetric Structure

The offices are conceived as autonomous cubes — each 3 metres high and detached from the 5-metre ceiling.

This deliberate gap creates a striking volumetric condition: the feeling that each office floats within a larger architectural envelope. The cubes are clad in brushed stainless steel, which catches and reflects ambient light.

Tel Ad Office — stainless steel cube exteriorTel Ad Office — cube and ceiling gapTel Ad Office — cube interior warm wood
Tel Ad Office — office cube floating detailTel Ad Office — stainless steel reflection

The kitchen is another key node in the spatial logic of Tel Ad. A previously sealed balcony was reopened, allowing daylight to enter from the exterior into both the kitchen and an adjacent data center staircase. This intervention introduces light into otherwise closed-off areas, reinforcing the project's commitment to daylight access.

A custom 3D-printed lighting fixture, fabricated by YET Fab, hangs above the kitchen island. Its form is derived from organic geometries and adds a sculptural, experimental layer to the otherwise industrial space.

Tel Ad Office — kitchen with daylightTel Ad Office — 3D-printed lighting fixtureTel Ad Office — kitchen island detail
Tel Ad Office — kitchen dining area with green chandeliersTel Ad Office — kitchen overview with planted patio beyondTel Ad Office — kitchen and chandelier detail

Power Wall

A continuous wall envelopes the building's core, visually uniting the office spaces along its length.

This wall is clad in custom-developed tiles produced specifically for the project, adding texture, rhythm, and material depth. Together with terrazzo floors, rotating concrete facade blocks, stainless steel cladding, and extensive interior woodwork, the material palette operates as a carefully balanced system — each element defining a role in structure, surface, or sensation.

Tel Ad Office — concrete facade blocks

Circulation

The circulation was redefined as a loop around this green core, offering constant visual connection to greenery.

Enabling an intuitive, fluid movement between workspaces, a consistent rhythm of terrazzo flooring, stainless steel accents, and natural wood finishes ties the entire project together.

Tel Ad Office — interior view
Tel Ad Office — detailTel Ad Office — detailTel Ad Office — detail
Tel Ad Office — workspaceTel Ad Office — workspace
Tel Ad Office — detailTel Ad Office — detailTel Ad Office — detail
Tel Ad Office — detailTel Ad Office — detailTel Ad Office — detail
Tel Ad Office — interior overview
Tel Ad Office — workspace
Tel Ad Office — material detail
Tel Ad Office — full interior view
Tel Ad Office — stainless steel accent detailTel Ad Office — interior overview