YET Architecture
Tel Ad
Facade — Kfar Saba, 2025
Tel Ad Facade Design
Data
Credits
About the Project
The Tel Ad facade is a custom concrete-block system developed specifically for the project, shaped by the principles of rotation, rhythm, shadow, and material depth.
Each block is designed as a module that, through controlled rotation, generates a constantly shifting relief across the facade surface. The result is a composition that changes character with the angle of light throughout the day.
The facade operates as both an architectural boundary and a material identity — connecting the exterior presence of the Tel Ad complex to the material language developed across the interior.
The ground floor of Tel Ad serves as both spatial and conceptual threshold.
A new entrance lobby introduces visitors to the core material palette through terrazzo flooring, custom lighting, and refined detailing. The building's facade features a dynamic array of rotating concrete blocks, arranged parametrically to modulate light and shadow throughout the day. These sculptural units were custom-designed and fabricated for the project, forming a rhythm of solid and void that gives the facade a kinetic, ever-shifting quality. Built-in planters at the base soften the grid's geometry and echo the interior patio's vegetation, seamlessly tying the building to its urban context.
This duality continues throughout the project.
The exterior reads as a hard shell — defined by concrete, stainless steel, and terrazzo — while the interior spaces reveal an entirely different atmosphere. Behind the reflective and structured outer surfaces, the contents of the office volumes are warm, quiet, and lined entirely in wood. This contrast between metal and wood, exterior and interior, establishes a deliberate tension between precision and softness, enclosure and intimacy.
